Introducing the Purpose Cards Values Deck

An intuitive tool that facilitates reflection, triggers important conversations and improves team collaboration.

The Purpose Cards Values deck facilitates reflection and important conversations by helping individuals and teams identify which values are most important to them in an intuitive and playful way.

We just launched a special digital edition of the Purpose Cards Values Deck. The deck facilitates reflection and important conversations by helping individuals and teams identify which values are most important to them in an intuitive and playful way.

How it all started

Values are becoming increasingly important in the modern workplace: three in four people would not apply to a company unless its values aligned with their own personal values (Glassdoor study, 2019). And while more and more companies are reviewing and defining their values, personal values often remain a blind spot.

After experiencing this first-hand while working in startups and agencies, we decided to develop a tool to surface and stimulate conversations about values in an intuitive, playful way. In 2019 we launched Purpose Cards in German and have since received great feedback from teams, startups and organisations in Austria, Switzerland & Germany.

We were getting ready to launch the English-language version this spring, but the current global situation means we are unable to get the deck printed and shipped for the time being. Which is why we decided to develop a special digital version that can be used in remote team workshops or printed at home.

We use the Purpose Cards in our team development to help us learn more about what drives and motivates us.

Khalil Bawar — Head of EspaceLab, Swiss Post

Why values matter

Values provide orientation for our own life and work, as well as for organisations as a whole through workplace culture. Surfacing our values and the values of people around us facilitates important conversations and encourages mutual understanding. Conversations about values help us find clarity, develop our potential, collaborate well with others and make more informed decisions.

With the Purpose Cards Values deck you can intuitively and quickly reflect on and prioritise your values.

How and when to use the Purpose Cards Values Deck

The Values deck is a tool for individuals, coaches, team leaders and organisations that want to reflect on their values and improve how they work together. In the deck, you’ll find 20 cards that help you to intuitively think about and prioritise your values. Following three simple steps, the goal of the exercise is to surface the 3–5 core values that orientate your life and work.

Use the Values Deck to clarify what’s important to you in work and life, stimulate important conversations about values, understand what motivates your team and improve collaboration in your organisation.

Use it for yourself, for job interviews, for employee reviews or for coaching sessions. For teams, the deck can spark valuable conversations about individual and shared values and lead to improved collaboration.

Download the digital toolkit

We hope you enjoy using the deck and it sparks new thoughts and conversations!

Download the Purpose Cards Values Deck

Read about how you can use the Values Deck in remote team workshops

We develop ideas and products for people and organisations that want to make a difference tomorrow. Now available: Purpose Cards